Why is SEO So Expensive?
Is SEO Over-priced?
The secret to the success of any business is good marketing. And as you probably know, there’s no marketing without SEO Johannesburg.
SEO is the key to increasing your businesses’ visibility and authority online.
However, most business owners are still trying to wrap their heads around the cost of SEO. Why is it so expensive? If you’re sailing in this boat, then here are a few reasons that will explain to you why SEO is so expensive.
SEO is a long-term plan
Unlike other forms of marketing, SEO doesn’t deliver results in a day or two, or even a week. You will have to wait for months, and maybe even a year, to enjoy any tangible benefits of SEO.
The truth is, there are thousands of factors that Google’s algorithm uses to determine how well to rank your website. And for you to rank on page 1, you’ll have to be pretty consistent with your SEO strategy.
So, a good SEO company spends a lot of its time learning about your business; your goals, products, market, etc. This helps them come up with the right campaigns and strategies to improve your rankings.
As such, the longer your SEO company is working on your website, the higher their costs become.
Pro tip: Don’t fall for anyone who promises you overnight results with SEO, they’re downright playing you. This is why SEO is a monthly payment. usually.
SEO requires work
As earlier mentioned, for your website to rank on Google’s first page, there are thousands of factors that are in play.
Your SEO company has to work on your on-page, off-page, and technical SEO to ensure that you meet Google’s criteria. They’ll also have to conduct market research, competitor analysis, keyword research, analysis and reporting, and content marketing for all your SEO campaigns.
And this is but the beginning of the process. There’s also maintenance of the website, updating your content, local search optimization, which requires constant attention.
With all this work down their belt, you can be sure that your SEO company will have a high quote for their services.
SEO demands Expertise
With all the work and costs that go into SEO, you can still fail to rank by hiring the wrong SEO company for the job. But you need to budget for SEO.
That’s why you need to invest in expertise – In SEO experts who understand Google’s ever-changing algorithm, and knows how to adapt the changes to your website.
Moreover, any SEO guru worth his salt, knows a few tricks (white-hat, of course) to boost your ranking significantly, and give you an edge over your competitors.
Sure, their price might be more costly, but you can be sure of increased organic traffic to your website with time. Think of it as paying for the skill and experience.
Improving your website ranking through SEO isn’t an overnight thing. And it’s certainly not cheap either. It takes a lot of time, resources, and effort.
Therefore, when you decide to invest in SEO, do it right. Hire a quality SEO company like Better SEO, which has enough expertise and experience to bring out those results you are after.
So, yes. SEO is expensive, but consider the potential it has for business, and you’ll reconsider your definition of ‘expensive.’