What are SEO keywords?

Keywords Explained


SEO keywords are phrases and words used in web content that enable internet users to find your website through search engines. For example, SEO Sandton is one of our keywords. They play an essential role in SEO. A well-optimized website will use keywords that will be used by potential website visitors when searching for information, products, or service they offer. 

To ensure web users find your website, you need to know how your target audience researches information online. This will make it possible for you to choose the right keywords to make it easier for them to find you when searching online. If your website is not SEO optimized, potential visitors will land on optimized competitor pages. With the right keywords, you have the potential of ranking higher than your competition in search engine results. 

When you decide to optimize your website for search engines, finding the right keywords is the first step. SEO and keywords are related and are paramount for any SEO campaign. Thus, it is highly essential to ensure you choose the most relevant keywords for your target audience. 

Finding the most relevant SEO keywords

Keyword research and optimizations is an ongoing process when it comes to SEO. This part of the process is crucial, and very important that an SEO specialist executes it correctly. You need to evaluate your keywords often to make changes if need be. The keywords you use should drive high volume numbers and should be competitive. Your head keywords can be augmented or replaced with longer keywords to ensure you target a specific audience to boost the conversion rate.  

When searching for relevant keywords, you need to diversify. Go for keywords that are a bit different from what your competition is using. You can find new keywords using new keyword search tools and consider experimenting through our own research. Learn who uses the same keywords you’re targeting and find ways to make yours more unique to your target audience. Offering great content on your site to address the most relevant issues your target audience faces while using the best keywords is the best way to edge out your competition. 

How to make proper use of keywords

For your keywords to help your website, you need to know how to use them to get results properly. This can be done by ensuring you use relevant keywords in your website. You can use these keywords in titles and page texts, URLs, meta tags, and image file names. 

Practice keywords grouping and organization. This involves organizing keywords into manageable groups comprising of related keywords. Use these groups of keywords to target different pages on your website. For instance, if you run a pet store website, one keyword group can target your dog-related products while another targets another page with products for a different pet. 

Segment each group into subgroups like dog toys, dog food, or dog beds, and then divide these subgroups into smaller groups. You can use these smaller groups to create different web pages using the most relevant keywords for those pages. 

When optimizing your pages, you should use the keywords in the page title, URL, page copy, meta tags, anchor text, and image file paths. If you are not well conversant with SEO practices, our agency can do all the leg work for you. As one of the best SEO companies, we have the relevant experience and expertise to help your website rank high on search engine results.