How Much Should I Budget for SEO?

What determines SEO Cost?


So, you’ve finally decided to invest in SEO, but there’s one problem; you don’t know how much you should budget for the SEO services or which SEO Johannesburg to go with.

Don’t worry; you’re not alone. Since SEO isn’t something you can directly measure, many business owners struggle to put a specific amount on SEO costs. Furthermore, there being so many agencies out there, it becomes even harder to nail down which agency you should trust.

With that in mind, we’ve curated this article to help you determine how much you should budget for your SEO.

To better understand how much SEO should cost you, you need to understand what determines the costs. For most agencies, they look at your business’s size, situation, objectives, and timeline.

These factors help the SEO company to determine how much work is required and hence, how much it should cost.

  •         Situation refers to the position of your company. How is it ranking?
  •         Objective refers to your business goals.
  •         Timeline refers to how fast you want to see results.

The type of industry you’re in may also affect your prices. The more competitive the industry, the higher the SEO will cost you.

These are, however, only the tip of the iceberg on what companies look for; different agencies look at different factors.

Crafting your Budget

Although you can’t really come up with an exact figure, you can make a near-accurate estimate of the SEO costs, based on your goals. SEO costs can also depend on the amount of keywords you are looking to target. 

Depending on what you want, you can come up with a good strategy that will determine your budget. For instance, by analyzing your competitor’s performance, you can pinpoint what you need to improve.

Is it your content length? Quality? Website architecture? Backlinks?

Now, based on the volume of the work required, you can estimate how much it will cost. Keep in mind that it’s about the volume of the work, not the task at hand.

Additionally, based on your analysis, determine who you’ll hire for the job, an internal hire? SEO agency? Content marketing agency? – Each of them will quote a different price.

How much you can expect to spend

That said, here’s a small breakdown of how much it might cost you per month based on some of the popular pricing models.

R 9000 – R 18000/month

This is probably the cheapest quality SEO service you can get. Most experts charge this for small, local SEO campaigns on a small website, with minimal competition.

R 18000 – R 91500/month

Most agencies charge this amount for medium-sized, international SEO campaigns websites, with medium competition.

R 91500 – R 170000/month

These prices are on the high-end and may apply if your company runs a big website in a highly competitive industry. The agencies handle all your SEO requirements, on-page, off-page, and technical SEO. They also run both international and local campaigns.

If you can’t afford these packages, then you can opt for a one-time SEO audit, where you’ll get a report of what you need to improve.

Final thoughts

As you’ve seen from the estimates above, investing in SEO isn’t cheap. Therefore, don’t believe anyone who tries to fool you with R1700 offers.

Instead, look for a reliable SEO company like Better SEO, to work with your budget and deliver the results you’re looking for. You can also decide to learn SEO and do the optimization yourself.

Either way, don’t let anyone tell you what’s too little or too much for SEO. Work with what you have!