How Much Does an SEO Company Charge?


When it comes to charges, there are numerous factors that an SEO company puts into consideration. This means that not quotation will be the same as another. When ranking websites, Google looks at various factors, which all play a significant role in pricing. Some of the pricing factors include the following:

The first service an SEO firm does is an audit, which may be charged as a one-off fee. The audit determines the condition of the site and everything that affects the client’s search ranking. This audit comes up with a plan of action, which the client might take or not. If the client wants to forge ahead, then there needs to be a determination of the service type to be offered.

The current SEO prices for 2021 are as follows:

  • Average Hourly SEO Consulting Rates: R700 to R1500/hr. 
  • Average Managed Local SEO Campaigns Rates: R5,500 to R20,000/month 
  • Average Managed Regional SEO Campaign Rates: R6,000 to R20,000/month 
  • Average Managed National SEO Campaign Rates: R8,000 to R20,000/month 
  • SEO Strategy & Competitor/Market Research: R2,000 to R10,000/month 
On-site services

These refer to the SEO services you offer on the physical site’s structure, making the site easier for Google’s indexing. These types of on-site services may include:

  • Web design
  • Back-end optimization
  • Keyword optimization
Off-site services

These are services provided externally and link back to the client’s site, which tells a search engine that the site is an authority on a topic. Examples of off-site services are:

  • Social media marketing
  • Content marketing
  • Building and monitoring links

Digital marketing services

These services are different from SEO services and what an SEO company does in that they have a direct impact on search engine ranking. Digital marketing services directly affect SEO but are used in the broader marketing context. PPC or Pay Per Click is one form of digital marketing that has an impact on search ranking.


Cost is a universal factor considered by SEO companies. The cost of the services depends on the type and complexity of your project, as well as the industry. This includes things like how many pages are on a to-be-optimized site, the back-end site structure, the current digital marketing strategies, and the company’s campaign goals.

Pricing Structure

The nature of SEO is that the partnerships are typically long-term. As a result, and as seen from the above prices, the SEO companies charge a monthly retainer. Any other pricing is additional and is paid together with the retainer fee.

  • Performance-based Pricing is pricing that establishes KPIs (Key Performance indicators) that act as benchmarks for price determination. The company is charged when specific KPIs are reached, such as traffic referrals, search ranking, or Return on Investment (ROI)
  • Package Pricing provides the client with SEO services at one fixed rate. Services such as auditing are charged a one-time fee.


Charges for different SEO services vary from case to case. It cannot be a one-size-fits-all type of situation as each client has varying needs. An SEO company might give you a figure for one-off fees such as audits and retainers. Still, every case has to be evaluated individually to determine how much any additional costs may be.