How Many Keywords is too Many?

Keywords are the words that internet users key into a search engine search bar. For example, Johannesburg SEO is a keyword. These keywords then lead them to a large number of search results that are relevant to the search made.

How many keywords is too many?

A web page should only target 1 primary keyword and around 3-4 secondary keywords. Website owners sometimes expect a single web page to rank for 10 different keywords, which is too many. 

Content creators, in the need for high search engine results create their content with search intentions of internet visitors in mind. It is for this reason that they will use a certain number of keywords in their content.

What is keyword stuffing?

In the early days of SEO, to raise a website’s ranking, content creators used a large number of keywords in their content. The use of too many keywords leads to the written web content to sound unnatural. Leading to keyword stuffing.

Keyword stuffing, is therefore having a large number of keywords in your content. In the early days of SEO, this might have worked in the website owners favor. Today, however, Google will punish the website that does keyword stuffing, to never rank highly in the search engine stratosphere.

With the many changes on Google’s ranking algorithm, and the punishments that it imposes on websites and web pages that do not adhere to the rules, there are many questions arising from SEO experts.

Factors to consider when choosing keywords

Keyword research

This is the fast stage towards ensuring that you do not have too many keywords on your web post.

With the proper keyword research, you are able to get the right keywords for your content. Write for your human audience and your article will be liked by machines too. This will lead to a rise in rankings if other conditions are met.

Dangers of keyword stuffing

Keyword stuffing is considered an illegal or black hat SEO trick. Google punishes keyword stuffing by refusing to rank the page that violates this rule. Read this for information on keyword density

Vary your keyword

To avoid keyword stuffing, it is important that you vary how it occurs in subsequent mentions. Add some words to it to make what is known as a long tail keyword.

Also, you can use synonyms of the particular key phrases that you are targeting. Long tail keywords and synonyms helps you avoid the danger of using too many keywords on your web post. When engaging with an SEO company, be aware of how they are optimizing your pages and the keyword density used. Understand that the amount of keywords will determine how much to budget for SEO


Many times, as we create content, we find that we have too many keywords. A phenomenon known as keyword stuffing and actually leads to Google punishing our websites and web posts. As content creators, it is important that we avoid this by writing naturally, creating relevant content and being a little bit creative on how we use our content keywords.