How to Do SEO for Your Accounting Firm to Get More Clients
Whenever a new product is introduced into the market, the first thing you do is to look it up. You want to know if the product is right for you and what other options are available. These days, it’s elementary to search. A smart device and internet connection is all you need.
Similarly, potential clients will look you up on Google. They will also come across your competition. When your website emerges at the top of Google search, you have an excellent chance of landing a new client.
The most effective way of getting your accounting firm at the top is to utilise effective SEO. Search Engine Optimization (SEO) is the modern way to market your business online. For your accounting firm to be highly visible on Google search, the following practices should be adequate.
1. Effective keywords
Searchers looking for accounting services or accountants in their city are bound to use specific keywords in their search. With a website optimized for the correct keywords, your website has a better chance of appearing highly on Google search. How do you find the correct keywords? Start off with Keywords Everywhere.
Also, it is vital to use the right keywords correctly. Consider what your firm has to offer people in need of your services which may be searching online. Hence, your keywords should be based on your specific services. You may use keywords such as:
- Tax accountants
- Managerial accountant
You could also go into specifics. For instance, if you offer accounting services to learning institutions, you may use ‘audit for schools’ or ‘accounting for schools’. This makes it very easy for your target audience to find you. Pepper your website content with a few of these keywords naturally.
2. Optimize Your Onsite SEO
There are thousands of accounting firms online. Therefore the competition is stiff. You must ascertain that your SEO is competent. This may include:
- Optimising your keywords’ internal links
- Construct exceptionally optimised keywords for individual pages
- Utilize Accounting Schema
Consider where you will be placing your keywords in your content. For example, if you are trying to rank in Google for ‘accountant Perth’ make sure that keyword is in your content. Include it in these places:
- Title Tag
- H1 Tag
- In your content
- Meta description
3. Create a Client-friendly Website
Getting traffic to your website is one thing. Your audience finding it relevant is quite another. If your website fails to solve your audience’s needs, then they will leave pretty fast. A good website is one that is created around potential clients’ needs.
You must imagine yourself in the client’s position. What are they searching for? Can they find it here quickly? These questions help to guide you in creating a user-friendly website. Make it easy for visitors to see what they need, and you may build a new clientele.
Also, ensure that your search function and menus are straightforward. Secondary information should be easy to access. Ensure that the content you create is relevant and updated regularly.
4. Create & Claim a Google My Business Listing
Another crucial SEO strategy for accounting firms is utilizing Google My Business. You could argue this is more important than having a website for some accountants. A Google My Business listing is going to directly target customers in your area so make sure you have a claimed listing that is optimized. Some of the more important areas to optimise in your listing include:
- Optimized description
- A verified listing with the correct address
- Opening hours filled out correctly with special hours included
- Eye-catching images
- Ongoing Google My Business posts
- Correct Google My Business category filled out
Effective SEO enables you to get your content to the right audience. Also, it ensures that your information reaches more people online. Avoid quick tricks and focus on putting in the work and see your client base for your accounting firm soar.